Just going to put it out there: we do not believe in beauty contests - the funding and incubation model our current capital structure has created. Can we do better than drive a complex and diverse pool of startups towards the same end? Consider the strict definitions of the following types of companies: (i) a small business, (ii) an innovative small business, (iii) a revenue-seeking start-up, (iv) a start-up. Each type has its own set of resource needs and potential. What does an entrepreneur need to know in order to place their business in one of these categories? We'd like to think The Kindred Challenge (a transparent self-directed training network dedicated to a startup's go-to-market preparation) could play a role.
Does it matter, defining a company as an innovative small business or a revenue seeking start-up? We think so. The 1st stage of Kindred's definition of success revolves around the entrepreneur's ability to create their own road map, to fundamentally understand which of the above definitions is best suited for themselves and their company. For, having done that they will be in a much better position to create and pursue a resourcing strategy that fits their opportunity. What does that strategy look like if not seeking bank or professional equity financing? Right now it's ad hoc at best. We can do better.
We'll leave you to consider the figure. The long and the short is: the more information, the more funding. Simple. Sharing progress is key. We're introducing just how we are going to help entrepreneurs deliver information about their companies, and we're pretty excited.